Stickers, filters, and special effects are way more fun than ordinary ads! And TikTok offers these effects as a way to promote your brand. Tailor-made Branded Effects allow users to interact with the brand by using their filter, sticker, or effect. Such content can be used not only for fun, but also to test products — say, if you sell hair dye, you can offer to try different colors via Branded Effect on TikTok. Challenges proved to be an effective way of generating more branded content and increasing reach and engagement. TikTok takes challenges further and lets brands sponsor their challenges to place them on the Discovery page for3-6days.
Read more about buy tiktok followers here. Or, promote your products to shoppers that have a lot in common with your customers and are likely to be interested in your products. One of the key elements of TikTok is creating your own versions of trending content. TikTok inspires users to make their own videos that mimic existing trends, often by using popular songs.
You can create images or video ads that appear at the top of the app like TopView Ads; however, they are not skippable. You can embed links to internal and external landing pages within your ads as well. To measure the success of a brand takeover, look at impressions and the CTR.
Dear Lash Love has grown from a humble t-shirt business into a lifestyle brand. Lorena now has close to 65k followers on Instagram and shares everything from social media tips for other estheticians to how to run a successful business. Even the biggest companies can benefit from a boost in brand reputation.
Always remember that the majority of the TikTok audience is aged between 16 and 25 years of age, and the best way to reach them is to demonstrate creativity and authenticity. Launched in 2018, TikTok is currently one of the most popular apps on the market. It allows users to create short, looping reels with various effects and music. For some, this is no more than a confusing viral app, while others are already learning to make a profit for business out of it.