Tools for Instagram that will allow you to attract new customers

Live video keeps getting more popular, and Instagram is a great place to take advantage of the trend. Users are notified when an account they follow starts broadcasting live, so a live video really grabs attention. Feature accounts are Instagram accounts that curate and re-share content based on a hashtag or tagging. If they share one of your posts , they can send a new stream of Instagram followers your way. People can also re-share your posts in their Instagram Stories. These posts are clickable, so anyone who wants to know more can click through to your original post.

But that can leave a bad first impression for first-time visitors to your account. Also, ensure that your captions always represent your voice. They shouldn’t be too bland or robotic or sound like a sales presentation. Always strive to be real and you’ll help to ensure that your followers will believe and trust you. Photos are awesome, but if you don’t maximize Stories, videos and Instagram’s other features, you’re missing out on a heap of opportunities.

Emojis can add an element of fun and personality to your brand. They have a playful energy that inspires joy in your readers. The average person’s attention span is around 8 seconds.

A careful analysis of Instagram analytics helps you plan based on your followers’ preferences which can help you grow your engagement significantly. Read more about here. Instagram has grown into a social media powerhouse across the world and if you follow the best social strategies, you can use Instagram as a true promotional hub. People can send in their questions for you, so it’s a great way to introduce a product or conduct an interview. There are also options where someone will send a request to be in your live video, creating a split-screen live conversation. Furthermore, keep your professional page professional, and leave your personal or random photos for your private, non-business account. First, you need to adopt a general brand aesthetic on your account and stick to it.

UGC or user-generated content is also something you should keep in mind as it can help you get more social proof. The more positive reviews you have of your products, the more your products will seem appealing. Instead of only relying on your content, you can also run Instagram ad campaigns . The best thing about these campaigns is that they can be tailored specifically to the audience you want to reach thanks to the data Instagram has of its users.

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