How to Use Social Media Marketing to Grow Your Small Business

According to Gartner, by 2023, most companies will look after 60 percent of all customer service requests via social channels. If you haven’t paid attention to social customer service, it’s the right time to get started. Read more about buy followers instagram here. Daniel Ku is the Director of Marketing at PostBeyond and has spent the past several years bridging the gap between companies and customers through social media. Daniel is on a mission to help marketers get onboard with social selling, content marketing best practices, and employee advocacy. Outside of work, Daniel likes to practice his squat form, listen to podcasts and tell bad jokes.

For example, social media could mean different things to different people. Influencer marketing is finding influential bloggers and asking them to mention your company in their articles. How you go about doing that is your choice, but the first step is creating a space for them to find each other.

Then, once you have enough time and money to commit, begin to scale your efforts and social footprint. Once the content and assets have sign-off from all stakeholders, you can begin publishing. Depending on how many posts you need to schedule, you should consider using a publishing tool so you can automate what time they are released to remove some of the manual tasks. Organically – a free method to grow, engage with and retain a following using shareable and interesting content. Social media has had its fair share of bad press in recent years, with many claiming it’s turned an entire generation into tech zombies.

Collectively social media has an astronomical level of power and influence. Be sure to validate your audience on Facebook and use retargeting regularly. Take advantage of Instagram’s various content types to create something original.

Traditional media such as physical newspapers, do give readers the option of sending a letter to the editor. Though, this is a relatively slow process, as the editorial board has to review the letter and decide if it is appropriate for publication. On the other hand, social media is participative and open; Participants are able to instantly share their views on brands, products, and services. Traditional media gave control of message to the marketer, whereas social media shifts the balance to the consumer or citizen.

Whether you want to build a larger following or a more active community, taking the time to define your social goals is the first step to reaching them. Get to know your fans, followers, and customers as real people with real wants and needs, and you will know how to target and engage them on social media. You can also use social media to expand the audience for your local business. For example, Hootsuite geo-search streams can help you monitor and respond to local conversations about your business. You can then reach new potential customers who are already in your geographic area. This ensures all your social efforts support specific business goals.

He’s ending a social media posting hiatus with the publication of this guide. The best way to ensure success is to think carefully before you post, and constantly evaluate what you are posting and your overall online activities. Features like Instagram Stories, which allow you to tell, well, a story, using multiple photos and videos, are ways to use Instagram in a business environment. These stories last for 24 hours, which means time frame should be something you have to factor into your decision to make them. Most of the time, you are better off creating visuals and graphics you can use on multiple platforms that will also have a longer shelf life.

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