How to Rock Instagram to Promote Your Small Business

Once your Instagram Live video ends, you can share a replay of it. But like other photos and videos you share to Instagram Stories, live video replays will disappear after 24 hours. Sharing Instagram videos that convey your brand message or introduce your company culture are a great way to build trust with your followers and customers.

The platform is rich with influencers and vloggers, who are available for collaborations and will promote your business or product. Facebook is one of the most used social media platforms with a stunning 6+ billion users; that is why this platform is still going strong in the marketing world. Almost everyone heard about it, and almost everyone owns an account on this social media. While photos, videos, and carousel posts all appear in-feed, the way users interact with each type of content is vastly different and can affect performance. This data is especially handy when determining what time of day to post and which days see the highest engagement. Just keep in mind that these times don’t represent when your followers is most likely to engage with your account — it’s simply when they’re most active on Instagram.

(Even if you’re just getting started with Instagram marketing, running an audit is a great opportunity to make sure you’re on the right track). A lot of businesses use the link to send followers to their homepage or blog, which is great! But for ecommerce businesses that want to send followers to specific product pages, campaigns, or webinars, the lack of hot links is a huge challenge. Keep in mind that when choosing photos to repost to your account, it’s important to stay aligned with your theme and aesthetic. You’ll want to choose photos that are a natural fit and have a similar color scheme and editing style to your own feed.

Regardless, Instagram is the winner for having an actual back-and-forth with customers. 81% of people surveyed feel « not very » or « not at all » secure when using social media sites to share private information. Edmodo, an education-specific social networking site designed for contact between students, teachers, and parents, reached over 65.5 million users in 2016. Facebook users reported they are more likely to vote if they see on social media sites that their friends voted. This gives your site’s traffic a glimpse of what your Instagram content looks like. With this added exposure, combined with a popup that redirects users to your account, you’re looking at massive jumps in your follower count.

For example, until a couple years ago, most people who wanted to share videos did so by linking to a Youtube video. After years of this sort of structuring and positioning, Facebook users now actually feel more comfortable when they remain inside Facebook. People trust and feel safe with the Facebook interface and prefer to consume content inside of it. And knowing how many active users and what age groups they’re a part of can take your social media marketing strategy to the next level. Moreover, demographics can give you a good idea of the direction you can take. Instagram and Facebook are by far the most popular social media channels used by digital marketers.

Read more about here. Brands with an engaging, creative, and interactive visual story to tell. If you’re new to the platform, then check out our Twitter Tips for Beginners. After you’ve mastered the basics, move on to exploring the 20 Hidden Ways to Use Advanced Search for Marketing and Sales. However, the largest audience for QQ is in the workforce. QQ’s desktop messenger is popular for its ease of use and ability to transfer files greater than 25 MB, which WeChat doesn’t allow.

In fact, year-olds spend the most time every day on social media – an average of 3 hours. Up next are all the crucial social media stats you need to succeed. 71% of consumers who have had a good social media experience with a brand are likely to recommend it to others. There are more than 50 million small businesses using Facebook Pages to connect with customers. We might moan we waste too much time on social media, but we can’t live without it.

Businesses that find success advertising on this channel will be those that give the app’s audience what it wants in video ads, i.e., entertainment. Once your ads are up and running, or when a campaign has ended, it’s equally important for you to take time to analyze your results. Use what you learn to inform future social media ad campaigns.

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