How to Promote Your Business on Instagram

If you want to show the versatility of your brand, carousel ads are the best option! With this ad format, you are able to show users multiple images of products or services your brand offers. Normally, users look at each post within two to three seconds.

Online shopping is convenient for both the buyer and seller. However, Instagram lacks a physical element, so you need to make sure your photo game is on point if you want to turn everyday social media window shoppers into customers. Instagram does not impose a character limit your posts like Twitter. However, it’s in your interest to let the images do most of the talking. Besides, since shorter Facebook and Twitter messages draw more traffic and interaction, your Instagram audience is not likely to buck that trend. Also, be sure to create videos as well; as videos get extremely high engagement rates on Instagram.

More often than not, the only thing it takes to make your photo stand out is to adjust brightness, contrast, saturation, and temperature. Of course, if you’re a small business with a small business budget, you’ll want to connect with micro-influencers rather than the big names. If you want more control over your feed, and a consistent flow of on-brand Instagram content, you should considerworking with influencers.

And while LinkedIn is a major tool for companies and candidates to connect directly, Instagram does a much better job of showcasing the perks of working at a particular company. « This way you will have a cohesive page that’s more likely to appeal to people who will visit for the first time when considering following you, » Lafont says. So it’s absolutely possible to successfully market a B2B brand on Instagram, driving traffic, leads, and conversions. Come back to your spreadsheet monthly or at the end of an outreach/engagement campaign to see what changes your efforts brought into play.

You have total control over your budget and duration, but you must spend at least $1 per day for the promotion to be activated. If you want to use Instagram for business, think about your own experience on the app. It’s worth noting that the Stories are also ranked by an algorithm; possibly one very similar to the feed algorithm. Spend the time to craft great Stories to help them rank better.

See what’s trending as the chances of being discovered are way higher when using less generic hashtags. Using hashtags is one of the most effective ways to get followers without following others. You can have up to 30 hashtags for each post to increase its exposure. If you don’t have the time or the resources to take your own photos for Instagram, don’t fret! They are also an excellent way to show how your brand works behind the scenes. You can share funny, genuine moments from your company during the day that helps to build personality.

Also, never require that the influencer give your brand a positive review. Read more about here. Contests come with a prize, which customers love, but there’s even more value in it for you. To enter, require that users follow your account or post to their own feed with your branded hashtag. Just don’t make them jump through too many hoops – if a lot of steps are involved, they won’t bother. Also promote discounts, buy-one-get-one deals and other types of offerings.

The trend shifted towards increasing engagement rates , determining whether your Instagram audience will see your content on their feed. One of the biggest and most active groups in this sense is Instagram Posse, a community for instagrammers to help each other grow in engagement and follower count. As of September 2016, the group count is at 9,000+ members in the Beauty, Travel and Parenting niches.

Don’t forget part of an aesthetically pleasing feed is diversity. Vary educational carousel posts by alternating between your 2-3 main brand colors for the cover. If your feed is image-heavy, alternate between close-ups and wide shots. The more popular it is, the harder it is to get to the top of the discover page if your account isn’t big yet.

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