How to Promote on Instagram

Once you decide what type of content to publish, you need to decide how it’s going to look. As we explain in our post on creating an Instagram aesthetic, color influences buying decisions and brand recognition. But that doesn’t mean you should only use Instagram to try to reach urban Americans in their 20s. Instead, you need to define your target market so you can create content that speaks directly to that audience. But you can’t use those tools effectively unless you know what it is you’re trying to build.

We wouldn’t be doing our job if we didn’t mention influencers in our list of Instagram marketing tips. Working with influencers helps to build credibility, and similar to generating sharable content, ensures your brand gets in front of users you wouldn’t have connected with otherwise. This is in opportunity to build credibility and promote your product or service.

If your highlights are nice looking, titled well, and the stories flow together, the more likely people will continue to watch them. The sad truth is that Instagram will show your post to more followers if you geotag a popular destination. Some of these include Santorini, Venice, Barcelona, and Paris; essentially, any location that attracts many tourists or is trending.

If you notice that it’s high, start creating more and more content similar to what hit the Explore page and you’ll keep reaching that tab. While this might seem like an obvious one, it’s definitely one that people don’t utilize often enough. When it comes to growing your account, posting consistently is key.

We put together a list of the most popular Instagram hashtags to help you get started. Contest hashtags.These hashtags are a type of branded hashtag created for a specific contest. Read more about buy followers instagram here. They are often used to identify contest entries for photo-submission contests and to generate contest awareness overall. In addition to the main branded hashtag contest, you should also incorporate general contest hashtags like #instacontest and #giveaway.

Instagram allows you to post videos with lengths up to 1 minute. For videos longer than 1 minute, and up to 60 minutes, you can use Instagram TV . In fact, the platform just released a Tik Tok-style ‘Reels’ feature, which comes with video capture, creation, promotion, and editing functionalities. Though Instagram was born out of the need for sharing beautiful photos, it wasn’t too long before videos took the front seat.

For writers, 10,000 followers results in an estimated $88 per post, assuming you are engaging in affiliate marketing or your own books. For example, influencers with a million followers can earn over $600 per post. Instagram is one of the best social media platforms for writers. It allows you to have a clear brand, is a great visual medium for promoting books, and gets frequent engagement compared to some other social media platforms. Plus it doesn’t take the hours and hours that a YouTube channel might. In addition to posting consistently, you should also engage consistently.

You need to know what your target audience is, and then make sure you’re delivering content that is relevant to that audience. Otherwise they will not engage with you as well, and that will sink your chances of getting picked up by Instagram’s algorithm. You can pick which of your posts to promote and you’ll also be able to choose which audience to target, so you can be very specific about who you want to reach. With live shopping, you can sell your products directly from the app while interacting with your viewers, and potential customers. Lululemon has a great balance of shoppable posts and regular posts, where they sometimes include their products and customers.

Hashtags are an easy way to gain followers and engage users with interests that align with your business. There are several approaches to hashtag usage, and we’d argue that as long as it’s working for you, there’s no « wrong » way to hashtag. Instagram allows a maximum of 30 hashtags per post or comment, so take your time to research hashtags that connect users to other accounts within your niche. The days when only big brands could afford Instagram marketing are far behind us. Today, brands of all sizes want to use this platform to promote their products and services, and 92% of small businesses plan to invest more time and effort in social media marketing.

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