Now, Influencers are obligated to use the paid partnership tags, such as #ad or #sponsored. This has changed things for businesses and influencers; they now have to be more transparent with their campaigns. There was a fear that customers would be less likely to buy if product posts disclosed the collaboration with a tag. After all, we know the utilization of a new feature typically means a boost in the Instagram algorithm. Plus it gives you a chance to share your message in a completely fresh way. If you’re looking to focus your efforts on the biggest Instagram trend of 2022, look no further.
« It’s show me your family, show me your life. » This demand not only requires more effort from creators, it pushes them to be less private in pursuit of a more « authentic » connection with their audience. But we also think that creators’ public content can connect you to friends. Feed could be, and to some degree is, a place to discover things to talk about with your friends.
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A multi-step process that they’ll want to take notes on. This increases the likelihood that they’ll need to watch a few times. And not only can you thank your fans for sharing your content, but you can also send them a link to your latest promotion, discount, or relevant landing page in the same dialogue.
And finally, Instagram also wants to protect its creators. The Add Yours tag will also serve to identify those people who made a original publication. From now on, Reels that go viral will have an attribution link with Add Yours stickers. This way, when something becomes a trend, the creator of the original content will always be linked. However, from Meta they point out that this option can be deactivated In case users prefer to have privacy.