5 Strategies for Advertising on TikTok

If these users like it and interact with it, then TikTok will open it up to even more people. It shows a collection of posts from accounts that are similar to the ones a user already follows. This is a brilliant way to increase brand awareness, as TikTok is literally telling users to follow you. The fun video resonated with the younger target audience, and Maybelline increased its brand awareness by 80%.

Brands that already have a strong presence on TikTok are currently reaping the rewards. However, it’s not too late to get started and, if you haven’t already, you should strongly consider adding it to your social media and digital marketing arsenal. TikTok is a social media site, just like Instagram, Facebook, and Twitter, that aims to bring people together. Users can upload and edit videos up to a minute long — the more quirky and entertaining, the better.

If you’re looking to appeal to a younger audience, TikTok is the perfect platform for you. Looking to remind your customers how awesome you are and show them your less-serious side? TikTok offers a great opportunity to share fun, snackable content with your audience that allows you to position your brand in a new way. Brands across all industries, from HP to KFC, are tapping into TikTok’s global audience to generate brand awareness.

Prominent celebrities such as Jimmy Fallon and Reese Witherspoon are active users, and we can expect more stars to follow suit. Note how prominently the app itself is featured in the videos produced by the TikTok users and influencers. The best hashtag challenges are those where the activity required to perform in the challenge is relevant to your mobile app. Therefore, for your content to show on the Discover tab of your target audience, you need to generate as much engagement as you can from your short clips.

While you can create an ad up to 60 seconds long, the most impactful will be around 15 seconds. 63% of ads that show the product within the first 3 seconds get the highest click through rate. TikTok’ers are not children anymore; make sure you’ve considered the growing age of the users. With Gen Z in the workforce and millennials now well into their 30’s, think of what will appeal to them.

Don’t just copy other users’ videos and be like everyone else – remember how important it is to stand out. Take some time to watch other people’s videos, and don’t hesitate to make thoughtful and constructive comments. Prepare your descriptions and keep them short and punchy, as screen space is limited. Ultimately, make sure your video is relevant to the audience you are trying to target on TikTok. Marketing strategies is crucial to better engage your audience, and turn viral TikTok moments into sales gold. Read more about buy tiktok followers instantly here. With super impressive growth and a lot of learning in between, I’m now growing 300+ followers a day on TikTok — here’s how and why you should be doing the same.

If they aren’t, TikTok could give you a competitive advantage. Once you’ve identified a potential audience, find out what kinds of content they enjoy and engage with. With this knowledge, you can then begin brainstorming content ideas for your brand. This can be a numbers game, so it may be a while before someone takes you up on your offer. However, as your follower count grows, you may find that more people are willing to collaborate with your brand because the benefits of doing so are now greater. If you’re not sure how to identify problems or interests, ask!

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