20 Benefits of Social Media Marketing Every Business Should Know

With Buffer, you can manage every aspect of your Instagram marketing strategy, from scheduling through analytics, right in one platform. Many brands make the mistake of focusing on likes and comments without considering the people behind those metrics. If you really want to get more Instagram followers, you need to engage your fans in a conversation. Start by finding hashtags that would appeal to your target audience. Free Instagram tools like Display Purposes and AutoHash help you find relevant hashtags for your Instagram posts.

Some important aspects of your Instagram are your bio, account setup preferences, and aesthetic. These can drive a flood of followers to your account if your content is compelling to the host account’s audience, so naturally they are more expensive than a shoutout. There’s no mistaking these posts – the sole purpose of them is to drive followers to your account.

If you’re a fitness guru, giving away makeup might not make the most sense. There’s something really interesting about being able to see how business owners do what they do. Show your audience what you’re working on or give them a breakdown of how your produce your goods and services. This type of content is especially great for photographers, videographers, wedding planners, and make-up artists.

These days, anyone can become an influencer and earn money from it. That makes finding and selecting the right influencers a bit difficult. As mentioned above, YouTube can help you reach ~2 billion users. I recently wrote a blog explaining the importance of using Instagram for small businesses. Great collection of data and I actually learned quite a bit from this article.

Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. He also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social and the recently published The Age of Influence , a ground-breaking book redefining digital influence. Check out Neal’s Maximize Your Social Influence podcast for marketing inspiration.

Most of your photos should go through at least one or two photo editing apps on your mobile phone before you open them on Instagram. This document should inform people how to request a post on your Instagram account, when, the value of the post, and why. If you work for a large organization, you might find that a lot of people want a say in what’s posted. That’s when an organized request or guidelines document comes in handy. If possible, choose someone with experience on the platform who will « get » it — and be sure they stay updated on all new features Instagram has to offer from Reels to IGTV. If your business name is already taken, try keeping your business name as the first part of your username so that people searching for your business are more likely to come across you.

The brand speaks directly to their target audience (eg. beauty fans) and has a clear call-to-action highlighting their main offer (Get 5 products at $25/mo). Read more about buy instagram followers cheap here. They also listed a website, a mode of contact and a branded hashtag where new visitors can learn more. Make sure your fans don’t feel like you’re constantly trying to sell them something. While some won’t mind the marketing attempts, you should still aim to create the most organic experience possible. When you’re getting ready to launch a new Instagram ad, start creating organic, high-value posts with the same theme as your ad.

You can overcome this issue by using a mix of popular and niche hashtags. Remember, human connection should always be at the core of any social media strategy especially if you’re trying to optimize your Instagram for social shopping. With over a billion people users and an engagement rate that trumps both Facebook and Twitter, it’s not at all hard to understand why.

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